schwarzkopf essential looks

creating an exclusive area for schwarzkopf at salon international, the largest hair event in the calendar year.

Coinciding with the recent launch of Schwarzkopf ‘Essential Looks’ magazine, I brought to life the ‘behind the scenes’ concept devised by the team at Sense Marketing by designing and artworking the space to appear as though it was a glimpse into the makings of the magazine. Full length photo-ops that mirrored the colour palattes of the latest range of Schwarzkopf products, stood among trestle tables of products/makeup and carefully considered graphics that appeared as though ripped straight from the magazine itself.
Everything from large scale wall backdrops, mirror graphics, to customer leaflets were designed with the collective intention of creating a dynamic and creative hub at the show.


Creative Director - Adam Curry
Production - Frazer Thomson