Positive Family Academy

indentity and brand book to give a face to life the warm and uplifting activity subscription service for young families.

PFA was a brand extension and brainchild of Linda, from ‘Bun in the Oven Birthing’, a new venture designed to help young families enjoy activities and quality time together. Using a colour palette that merged both warm and cool colours, and a font which was playful and approachable reflected the personality of both Linda and her brand. Soft edges, rounded corners, looping letters, dynamic hand-drawn lines and a library of heart-warming stock imagery, was to be the springboard for a great service to grow.
Nobby Hill made this possible. With his direction and sharp copy-writers mind - together PFA was born.