POWERED BY KIND

KIND is a brand on a mission – to make the world a little kinder one act at a time. And how better to do that at a festival than to harness the energy on the dance floor FOR GOOD.

‘Powered by KIND’ was A crafted, versatile experiential platform that became a beacon for the brand wherever it went. The core of the space was created around innovative flooring that converted the movement of our visitors into real power for devices and experiences for all – whether motivational message for runners at Virgin Sport events or festival essentials like phone chargers, straighteners and hairdryers – demonstrating that the world really can be a KINDer place when we’re all in it together.
Working with the team at Sense london I designed and Artworked a dance area styled to mimic light up bars of an equaliser.

Creative Director - Adam Curry
Art Director - Georgina Pope
Art Director - Kevin Windsor