MAC STUDIO FIX

THE Studio Fix POP UP.
A unique make-up experience that championed INDIVIDUALITY AT EVERY STAGE.

The concept created by the team at Sense London, wanted to really highlight the uniqueness of every MAC customer. Whether that was the shade you wore, your own personal sense of style or the way you did your makeup. Certain areas within the pop up were designed to emphasise this - from the large multi faceted mirror that encouraged users to embrace every angle of themselves, to the Personalisation Station that paired visitors with their perfect shade and printed a custom box with their own name on, not to mention the bespoke mural portraits on the outside by acclaimed illustrator Alexandra De Assunçao.
My role in this project was to design how users interacted with the space, from the layout to the interior graphics.