CHOOSE TREE BASED

AN ATTENTION GRABBING POP-UP THAT PLAYS ON THE POPULAR TERM ‘PLANT-BASED’ TO CREATE A REFRESHING NEW TAKE ON HOW CONSUMERS VIEW MAPLE SYRUP.

Buckwud Maple syrup is so pure it can be literally tapped straight from the tree. And so concept ‘ Choose Tree Based’ was born, a phrase which sums up perfectly this notion of pureness but also is a spirited play on words with the term ‘Plant Based’. Not only is Buckwud maple syrup entirely plant based, it it’s truest form it’s tree based!
The tongue and cheek messaging was supported by an almost garishly designed van, that refused to let people pass by it without looking twice.
Taking key elements from Buckwud comms, but executing them with a twist of colour and playfulness, the van cab was ‘filled’ with maple leaves and the interior housed two tree trunks with tap heads to really bring home the notion of pureness.

Creative Director - Adam Curry
Art Director - Georgina Pope