CLARKS MAPLE MASTERS

creating a super sweet destination at london food and drinks festival - taste london.

Clarks wanted to create a presence at Taste London that would raise brand awareness and change the customer perception of the brand. To do this, the creative team at Sense Marketing created the concept ‘Maple Masters’, a pop-up with a luxury edge and a new take on how to serve maple syrup. Partnering with highly acclaimed mixologist company Holy Water, we aimed to highlight the versatility of both the brand and the product.
My role in the project was to deliver the creative concept by developing the brand identity, designing the Maple Master cabin, art directing the space and creating the accompanying design collateral such as menus and graphics.

Creative Director - Adam Curry