VLCO

BUILDING A BRAND for british motocross platform vice life co.

ViceLifeCo is passion project of James Burfield and the lifestyle behind MX Vice. Vice Life was developed to show the behind the scenes coverage of what they do at MX Vice and additional insights into the world of motocross. An already very well established and reputable company, MX Vice wanted to build upon their company and build a brand that their following can appreciate and find affinity with.
I started by developing the logo and brand identity of what was to become VLCO, growing it to include brand lockups for merchandise and custom illustrations for print and posters that embodied their rebellious brand ethos.