VANS

6.5ft of Live painting and two full size window graphics for the #MakeItSpecial campaign.

Vans, working with Skye Victoria Projects partnered with a number of artists across the UK and Europe to create Live Artwork in each of the stores over the Festive Period.
The theme for the season was #MakeItSpecial and artists had free reign to come up with a concept which they felt embodied this message.

For the Graton Street store I designed bold graphic piece that was fusion somewhere between 70's chic and a traditional tattoo illustration. Three central hearts, were pierced with a number of arrows from which Christmas decorations and gift tags. The thinking behind this piece was that the things that make the season most special are those which get you in the heart, quite literally. I added an interactive element to the mural, where people could DM me personalised festive wishes for the baubles/tags that were added on last minute.
I then added freehand illustrations to both full size windows, made up of retro swirling patterns and baubles and tags to mirror the canvas.

Prior to the event I created a story for my social media with a CTA asking people to let me know their Christmas well wishes that would then be selected to add to the mural.