VANS SISTERHOOD SUMMER

CREATING AN IDENTITY TO BRING TO LIFE THE SISTERHOOD SUMMER CAMPAIGN FOR VANS X SISTERHOOD.

Working alongside Skye Victoria projects I was given free reign to create an identity for the Sisterhood Summer assets that would be displayed across Vans stores in the UK for the duration of International Women’s Month and beyond. I wanted to create graphics which were bold and eye-catching enough to encourage engagement that would lead to individuals signing up and registering their interest in Sisterhood summer program.

Individual assets were needed for each of the stores across London and the UK, therefore each panel was designed specifically to fit the spaces in each store and the visual language needed to be strong and consistent. Working with set designer Ash Halliday who sources the florals and the mirror for the window of the Covent Garden store, I also designed a vinyl wrap for a large screen area, that extended beyond the plinth and onto the floor. A number of other wall vinyls, leaflets, posters and light boxes were designed for the spaces, along with individual stickers in the Sisterhood theme.