THE WILLIAMS WAY

a sampling stand with a difference.

The concept ‘The William’s Way’ coined by the creative team at Sense Marketing, originated from the brand’s USP of being the only conserve that uses 100% british grown fruit, hence jam - but done properly. From there I worked to bring to life the vision of a 100% British picnic… done properly.
An original Winchester caravan was decorated with an ornate laser cut pattern I created digitally and the interiors hand painted in an eccentricly quiant style that was mimicked across the print collatoral that told the story of the brand. Everything from the ingredients of the serves, to the sourcing of the uniform and the application of the campaign styling was carefully considered and done the only way William’s Jam knows how - properly.

Creative Director - Adam Curry