LINDA MCCARTNEY

a festival stand with a message of kindness.

Linda McCartney the brand is widely known for their range of veggie food, but rarely do they realise that this Linda McCartney is the very same Linda McCartney that was married to Paul McCartney of the Beatles. Linda was an original animal rights activist and food pioneer in her lifetime.
Her family want to continue to celebrate this and promote both the benefits of plant based eating and kindness on the planet.
Taking this ethos very literally, I designed a modular food stand with the message ‘It’s cool to be kind' boldly printed across it’s entireity. The stand would tour festivals selling Linda McCartney food serves and promoting the message of kindness, reinforced with their ‘Buy One Give One’ iniative, that was clearly marked on the unit and encouraged an interactive element from the customers.

Creative Director - Adam Curry