SKULL CUTS

Creating a buzz with a pop-up barber shop dedicated to close to the cranium cuts.

Wanting to play on the iconic skull logo of Cornish rum brand Dead Man’s fingers, we created an exclusive 3 day only barber shop in Shoreditch. With the help of a little Dutch courage from the onsite mixologist, Dead Man’s Fingers invited people to brave the shave in the barbers chair. With live music, free drinks and custom designed event merch for participation, it was no wonder the campaign seen three fully booked days.
Using the Skull Cuts lockup I designed as a spring board, from there we created A-boards, Stickers, Menus and merchandise that both dressed the space and created an authentic yet alternative barber experience.


Creative Director - Adam Curry
Art Director - Georgina Pope